Five-Box Strategy Map
A strategy is easier to inspect when its choices and connections are visible. Map your offer, then explain the arrows.
Your notes stay in this page. Loading the example or starting a blank map replaces the current entries. Download them first if you want to keep them.
Customer promise
Product design
Production and packaging
Route to customer
Customer work and services
Draw the arrows with words
A link needs a mechanism: how does a choice in one box affect another? These boxes are an HBW worksheet, not a certified strategy score.
Two pages. Fillable worksheet and a completed teaching example. Free to download; no email required.
Look for a contradiction
If you promise a low price and add expensive services, what changes elsewhere to fund them? If you promise convenience but ask the customer to do more work, does the trade-off still make sense? Write one small test that could show your proposed link is wrong.
About the IKEA example
IKEA describes designing around a target price and treating packaging as part of product development. Our map interprets how those activities can reinforce one another. It does not measure each activity's profit impact or imply every customer must assemble and transport everything themselves.
Sources: IKEA value chain and HBS — Fit across the value chain. Independent educational analysis; no affiliation with IKEA.