The HBW guide library

Understand the idea
Use it in a decision

Twenty practical guides on operations, pricing, cash and strategy. Original worked examples, clear assumptions and small tests you can apply.

Start here

Five useful foundations

Choose the question you face, or follow this short path.

  1. Margin vs Markup: A Worked Example
  2. How to Calculate Contribution Margin
  3. How to Measure Your Business Capacity
  4. How to Build a 13-Week Cash Flow Forecast
  5. How to Build a Five-Box Strategy Map
Five guides

Operations & AI

Map the work, estimate capacity and choose a useful improvement.

Five guides

Pricing & Profit

Connect price, costs and volume before judging the economics.

Five guides

Cash & Growth

Understand when money arrives, what growth funds and what customers retain.

Five guides

Strategy & Customers

Explain the offer, its alternatives and the activities that make it work.