About the project

Clear ideas for better decisions

How Businesses Win examines the strategy, systems and technology behind business outcomes. Each episode starts with a concrete question and follows the mechanism to a useful test.

What you can expect

English-language videos, concise written analysis, original diagrams and sources you can inspect. We use real company cases when the evidence supports them and clearly label fictional teaching examples.

How we work

We separate observation from interpretation, define the result before optimizing an activity and update pages when an important correction is needed. The goal is a decision you understand, not a pile of management terms.

Start here

The first analysis

Why can a busy café add a cashier while the number of finished drinks stays flat?

Read HBW-001